Writer, Producer, Researcher

Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.

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Dorian Benkoil's stories for
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mediashift.org

It's Everyone Against Facebook and Google. Plus, Chatbots and AI

So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.

mediashift.org

Mirror Awards Mirror the Shifting Power in Media

Mirror Awards Mirror the Shifting Power in Media

mediashift.org

Advertisers, Publishers Look For Ways to Counter Facebook and ...

Advertisers, Publishers Look For Ways to Counter Fa...

Mediashift article
mediashift.org

Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud ...

Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)

The Content Strategist

In the Big Data Era, Content is Still King

In the Big Data Era, Content is Still King

Mediathondoorknob article
mediathon.org

Doorknobs as Media

When’s the last time you paid for a song? Could we soon ask the same question for tangible goods?

Mediashift article
mediashift.org

What Publishers Should Know About Content Marketing | MediaShift

It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.

The Content Strategist

3 Content Marketing Tips From Top Finance Brands

3 Content Marketing Tips From Top Finance Brands

The Content Strategist

10 Social Media Rules to Follow if You Don't Want to Get Sued ...

10 Social Media Rules to Follow if You Don't Want t...

The Content Strategist

At the #Newsfronts, Big-Time Content Stars Reigned Supreme

At the #Newsfronts, Big-Time Content Stars Reigned ...

Screen shot 2015 10 30 at 11.21.21 am article
spotx

A Programmatic TV Guide for Sellers

Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.

The Content Strategist

Complex's CEO Is on a Mission to Matchmake Millennials and Brands

Complex's CEO Is on a Mission to Matchmake Millenni...

Screen shot 2015 10 30 at 11.20.03 am article
spotx

11 Questions Every Publisher Shoudl ask About Programmatic Adveritising

Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.

Screen shot 2015 10 30 at 11.15.15 am article
spotx

Survival Guide to the Digital Video Landscape

11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies

The Content Strategist

How Finance Execs Measure the ROI of Content Marketing

How Finance Execs Measure the ROI of Content Market...