Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.
It's Everyone Against Facebook and Google. Plus, Chatbots and AI
So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.
Mirror Awards Mirror the Shifting Power in Media
Mirror Awards Mirror the Shifting Power in Media
Advertisers, Publishers Look For Ways to Counter Facebook and ...
Advertisers, Publishers Look For Ways to Counter Fa...
Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud ...
Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)
In the Big Data Era, Content is Still King
In the Big Data Era, Content is Still King
Doorknobs as Media
When’s the last time you paid for a song? Could we soon ask the same question for tangible goods?
What Publishers Should Know About Content Marketing | MediaShift
It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.
3 Content Marketing Tips From Top Finance Brands
3 Content Marketing Tips From Top Finance Brands
10 Social Media Rules to Follow if You Don't Want to Get Sued ...
10 Social Media Rules to Follow if You Don't Want t...
At the #Newsfronts, Big-Time Content Stars Reigned Supreme
At the #Newsfronts, Big-Time Content Stars Reigned ...
A Programmatic TV Guide for Sellers
Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.
Complex's CEO Is on a Mission to Matchmake Millennials and Brands
Complex's CEO Is on a Mission to Matchmake Millenni...
11 Questions Every Publisher Shoudl ask About Programmatic Adveritising
Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.
Survival Guide to the Digital Video Landscape
11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies
How Finance Execs Measure the ROI of Content Marketing
How Finance Execs Measure the ROI of Content Market...