Dorian Benkoil

Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)

When’s the last time you paid for a song? Could we soon ask the same question for tangible goods?

It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.

Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.

Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.

11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies