Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.
So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.
Mirror Awards Mirror the Shifting Power in Media
Advertisers, Publishers Look For Ways to Counter Fa...
Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)
In the Big Data Era, Content is Still King
When’s the last time you paid for a song? Could we soon ask the same question for tangible goods?
It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.
3 Content Marketing Tips From Top Finance Brands
10 Social Media Rules to Follow if You Don't Want t...
At the #Newsfronts, Big-Time Content Stars Reigned ...
Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.
Complex's CEO Is on a Mission to Matchmake Millenni...
Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.
11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies