Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.
A Programmatic TV Guide for Sellers
Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.
11 Questions Every Publisher Shoudl ask About Programmatic Adveritising
Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.
Survival Guide to the Digital Video Landscape
11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies