Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.
Television is incorporating programmatic technologies. This paper explores what industry executives can do to understand and manage the transformation. First of 4 parts.
Publishers, faced with the need to boost revenues for the pages and videos, are grappling with whether and how to use programmatic advertising. This paper gives them 11 questions they should ask.
11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies