So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.
11 chapters covering the state of the video advertising industry, from the general to the specific. Chapters include:
- The Shift to Digital Video
- Ad Units and Standards
- Private Marketplaces
- Case Studies