Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.
So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.
Mirror Awards Mirror the Shifting Power in Media
Advertisers, Publishers Look For Ways to Counter Fa...
Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)
It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.