Writer, Producer, Researcher

Specializing in Media- and Advertising Technology, Business and Finance, Marketing. White papers. Research. Bylines. Blogs. Op-eds. Podcasts. Audio and Video, Events. TeemingMedia.com. MediaThon.org.

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Dorian Benkoil's stories for
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mediashift.org

It's Everyone Against Facebook and Google. Plus, Chatbots and AI

So, it’s time to gaze into my future-looking VR headset and predict what we’ll see in 2017 for the business of media. I predict something of a solidification of trends that started last year, with a few breakouts of new areas such as chatbots and AI.

mediashift.org

Mirror Awards Mirror the Shifting Power in Media

Mirror Awards Mirror the Shifting Power in Media

mediashift.org

Advertisers, Publishers Look For Ways to Counter Facebook and ...

Advertisers, Publishers Look For Ways to Counter Fa...

Mediashift article
mediashift.org

Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud ...

Predictions for 2016: VR Heats Up, Publishers Wise Up to Fraud, and Content Gets (Better?)

Mediashift article
mediashift.org

What Publishers Should Know About Content Marketing | MediaShift

It’s important to work with marketers to help them understand where the content fits in their marketing strategy, and urge them not to expect the same kinds of metrics as for display ads.